A short film collaboration with creator Amanda McCants centered around the Too Faced ‘Born This Way’ franchise and tagline: “Go Ahead and Lie, Tell Them You Were Born This Way.”

Too Faced wanted to shift away from recently popular short-form ads in favor of something long-form that’s more engaging and narrative-driven. The campaign's central focus was to create more meaningful connections that expand beyond the typical beauty product showcase by leveraging storytelling and comedy to highlight the more playful side of the brand’s personality.